![]() "The Squid Game universe has just started," Don Kang, the VP of Korean content at Netflix told Newsweek at Netflix Korea's headquarters in Seoul, the South Korean capital, back in February. The next few years, especially following the release of Squid Game Season 2, could see the Squid Game franchise go into full gear, from spinoffs to video games. ![]() Stills from programs on Netflix, including the shows "Squid Game" (top) and "Physical: 100" (left) and the film "Kill Boksoon." Netflix 'Squid Game Universe' Here we unpack what the future may hold for Squid Game and other Korean shows and films on Netflix. "It's why Netflix is investing for the long term." "I believe we're just scratching the surface of what's possible," in the partnership between the streamer and South Korea, Sarandos said during his visit. The series reigns as Netflix's most popular television show of all time, outranking Stranger Things and Bridgerton. The Netflix chief noted that 90 percent of "K-romance viewing now comes from outside Korea," while last year's Carter film and two cult K-dramas- All of Us Are Dead and The Glory-joined Netflix's top 10 ranking in over 90 countries.īut "nothing quite beats Squid Game-the biggest TV show in history on any metric we've ever seen," he said. Sarandos said that "over the next four years, we will invest $2.5 billion in Korea." From ongoing Squid Game fever following the latest announcement of the final Season 2 cast to the explosion of reality series like Physical: 100, the Korean show craze on Netflix has shown no signs of slowing down.Īt a press conference during his visit to South Korea in late June, Netflix co-CEO Ted Sarandos noted that "a staggering 60 percent of our members have now watched one Korean title-with viewing of K-content up sixfold globally in the last four years."
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